http://johnhoughton.com New Media blog with news and commentary from John Houghton. Fri, 20 Jun 2008 20:44:56 +0000 http://backend.userland.com/rss092 en Interactive websites carry more impact and get better response than those that are not interactive. This, according to a study published in Science Daily, May 27, 2008. The use of video on websites was tested and found to have a large impact on outcomes. Users "are likely ... http://johnhoughton.com/2008/06/02/online-video-builds-brand/ According to Adage, GM is making some bold moves to bolster it's marketing strategy by switching half of it's $3 billion budget into digital advertising. The rest of the auto industry is sure to follow: "Online is getting to the point where it may be more important than the 30-second ... http://johnhoughton.com/2008/03/19/gm-rushes-into-online-advertising/ I went through iTunes over the weekend and found that Apple has been steadily adding content. In the last six or so months, iTunes has added: -- iTunes University: Courses from higher education institutions (including Stanford, MIT, and Yale) offering thousands of hours of classroom lectures. -- Hundreds of TV programs ... http://johnhoughton.com/2008/02/27/itunes-beefing-up-content/ Since we do all of our shooting in HD, I’ve finally taken the plunge and bought an AppleTV to see how it looks and insure our shows play well on the device. It took a while to get the format correct, but now that it’s dialed in, I like ... http://johnhoughton.com/2007/10/18/taking-the-plunge-with-appletv/ In this new media world the ways of getting noticed as an advertiser (and an individual) have changed and that was nicely summed up in today's Wall Street Journal article, "How to Be a Star in a YouTube World." The first header in the article is "Be Consistent," in ... http://johnhoughton.com/2007/05/14/great-wsj-article-how-to-be-a-star-in-a-youtube-world-51407/ I looked in today’s online Wall Street Journal and they still have posted in their Ecommerce/Media section the May 15, 2006 article “TV + The Web = ?” (subscription required) which quantifies facts that we have known for some time: Americans are surfing the web more than they are watching ... http://johnhoughton.com/2007/05/08/advertising-spend-imbalance-tv-versus-internet/ I'm back and blogging again. It's like working out, sometimes you get busy and fall out of the habit. In this case I got out of the habit after moving to a new data center as customers are demanding greater uptime for serving podcasts and video podcasts. ... http://johnhoughton.com/2007/05/08/blogging-again/ As Disney lays out its plans for the future, they see mobile content delivery as a key compontent of their roadmap calling it a $27 billion dollar market by 2010. http://adage.com/mediaworks/article?article_id=112443 Mobile phones are being used in innovative ways.  I talked to a Japanese businessman a few weeks ago who pays for ... http://johnhoughton.com/2006/10/16/disney-predicts-mobile-and-web-tv-are-the-future/ In a sign of changing times, Tower Records has thrown in the towel.  Despite their online store presence, they were not able to stay out of the red.  It can happen to the best of us and you always have to make sure you're thinking ahead, and when necessary, taking ... http://johnhoughton.com/2006/10/10/sign-of-the-times-tower-records-calls-it-quits/ I was just drafting a press release for a wonderful new set of episodes entitled "The Future of Mobile Connectivity" for the program New Media Currents and I was looking to verify research showing that the number of mobile devices or mobile subscribers is surpassing or has surpassed the number ... http://johnhoughton.com/2006/09/20/more-mobile-devices-than-televisions-in-the-world/