http://johnhoughton.com New Media blog with news and commentary from John Houghton. Mon, 07 Dec 2009 21:56:49 +0000 http://backend.userland.com/rss092 en I just came across a great article in the NY Times, talking about how companies are using online video to reach customers.  "At a time when other categories of advertising dollars are shrinking, video ads are booming." http://www.nytimes.com/2009/11/11/business/media/11adco.html?_r=1 Big media are using online video, but you don't have to be a big ... http://johnhoughton.com/2009/12/07/you-dont-have-to-be-a-big-company-to-leverage-online-video-to-increase-sales/ It's one thing to hear about store closings but it's another to have two of your neighborhood Blockbuster stores close.  That hits close to home.  I thought that maybe Blu-Ray would sustain them because 1080p programming is still pretty big for internet pipes and devices, therefore consumers would still frequent ... http://johnhoughton.com/2009/12/03/blockbuster-video-store-closings/ US newspaper circulation is continuing it's downward trend with San Francisco Chronicle suffering the largest loss of 26% from last year according to the Audit Bureau of Circulations via the Wall Street Journal. USA Today used to have the largest circulation, but with an approximate 17% drop in circulation, ... http://johnhoughton.com/2009/10/26/us-newspaper-circulation-falls-san-francisco-chronicle-leads-loss/ Just what you have been waiting for, a real world comparison of Twitter and Facebook. Which do you think provides better ROI for large marketers? I interviewed the social media strategist in charge of Oracle's Twitter and Facebook programs and he has some surprising answers. Check the ... http://johnhoughton.com/2009/10/21/twitter-or-facebook-which-is-better-for-b2b-marketing/ We just published a podcasts talking about how Salesforce.com uses online video to improve brand loyalty and increase sales. http://www.newmediacurrents.com/10_NMC_10.13.09.mp3 It's always great to see a case study of someone who is using the technology, talking about numbers and speaking openly about their practices. Podcast features the head of the video ... http://johnhoughton.com/2009/10/21/best-practices-for-online-video/ Open world wrapped up yesterday with a keynote delivered in part by Governor Arnold Schwarzenegger. I covered the show via podcast and have a number of interesting podcast programs in production, to be released next week. My mission was to uncover what is working and what is not ... http://johnhoughton.com/2009/10/16/social-media-insights-at-the-conclusion-of-oracle-open-world/ This was the first day of Oracle Open World for me and I was impressed with the show. I saw a lot of integration with Sun for a solid hardware/software combination. It reminds me that things could go back to the old IBM model where one vendor owns ... http://johnhoughton.com/2009/10/12/sun-integration-social-media-showing-in-apps/ I'm interested to see how Oracle and it's associates are embracing Web 2.0. If I find interesting stories, I'll be blogging or podcasting, (check http://www.newmediacurrents.com) depending on what is most appropriate. Follow at #mediaman827. http://johnhoughton.com/2009/10/12/heading-to-oracle-openworld/ A friend forwarded me an interesting article on using video to show impatient prospects what your company does. This article points out and I underscore the fact that just as in any medium, one must be very clear, concise and creative with video. I work with a lot ... http://johnhoughton.com/2009/10/12/communicating-with-online-video/ Sad but true. Times are changing and with the rise of Craig's List and online advertising, there are few big revenue streams available to newspapers. If they consider that they are in the news delivery business and proceed on that model, they might have an easier time. ... http://johnhoughton.com/2008/12/09/tribune-company-files-bankruptcy/