Comments for John Houghton's New Media Blog http://johnhoughton.com New Media blog with news and commentary from John Houghton. Sun, 07 Sep 2008 15:51:08 +0000 http://wordpress.org/?v=2.1 Comment on Effects of Media Fragmentation: Doing More With Less by Fragments of Our Imagination « Future Perfect Publishing http://johnhoughton.com/2006/08/31/effects-of-media-fragmentation-doing-more-with-less/#comment-256 Fragments of Our Imagination « Future Perfect Publishing Fri, 25 Jan 2008 05:22:48 +0000 http://johnhoughton.com/2006/08/31/effects-of-media-fragmentation-doing-more-with-less/#comment-256 [...] Tags: blog tour, book video, media fragmentation, tags |   We hear a lot these days that the media are becoming more fragmented.   There are more media outlets competing for the attention of smaller and ever more specialized [...] […] Tags: blog tour, book video, media fragmentation, tags |   We hear a lot these days that the media are becoming more fragmented.   There are more media outlets competing for the attention of smaller and ever more specialized […]

]]> Comment on Advertising Spend Imbalance: TV Versus Internet by Damon Frescas http://johnhoughton.com/2007/05/08/advertising-spend-imbalance-tv-versus-internet/#comment-56 Damon Frescas Wed, 09 May 2007 01:42:33 +0000 http://johnhoughton.com/2007/05/08/advertising-spend-imbalance-tv-versus-internet/#comment-56 FYI - you can get free access to that wall street journal article from http://www.congoo.com FYI - you can get free access to that wall street journal article from http://www.congoo.com

]]> Comment on Outdoor Advertising Still Ahead of Internet Advertising by Jonathan Barnard http://johnhoughton.com/2006/08/28/outdoor-advertising-still-ahead-of-internet-advertising/#comment-2 Jonathan Barnard Wed, 30 Aug 2006 21:52:05 +0000 http://johnhoughton.com/2006/08/28/outdoor-advertising-still-ahead-of-internet-advertising/#comment-2 The ad market is indeed catching up, and very quickly too. Our <a href="http://www.zenithoptimedia.com/gff/pdf/Adspend%20forecasts%20July%202006.pdf" rel="nofollow">latest research</a> shows that internet adspend is due to match outdoor this year, and leave it well behind next year. Also note that the US is further ahead than most markets (though it's not the furthest ahead) - we expect internet adspend to be twice the size of outdoor adspend in the US this year. The ad market is indeed catching up, and very quickly too. Our <a href="http://www.zenithoptimedia.com/gff/pdf/Adspend%20forecasts%20July%202006.pdf" rel="nofollow">latest research</a> shows that internet adspend is due to match outdoor this year, and leave it well behind next year.

Also note that the US is further ahead than most markets (though it’s not the furthest ahead) - we expect internet adspend to be twice the size of outdoor adspend in the US this year.

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