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Just what you have been waiting for, a real world comparison of Twitter and Facebook. Which do you think provides better ROI for large marketers? I interviewed the social media strategist in charge of Oracle’s Twitter and Facebook programs and he has some surprising answers. Check the podcast at New Media Currents for details.
Open world wrapped up yesterday with a keynote delivered in part by Governor Arnold Schwarzenegger. I covered the show via podcast and have a number of interesting podcast programs in production, to be released next week. My mission was to uncover what is working and what is not working in social media and to highlight social media offerings in prepackaged enterprise software. As the head of MobileCast Media, I am always asking other business leaders 1. if they are seeing signs of recovery 2. what is working right now for winning new business. We won’t deal with the economic questions here but I want to know what is working in marketing not only so I can not only fine tune my company’s own service offerings, but also best practices so that we can win some of our own new customers. You might gain some insights for your company by listening in.
As far as media is concerned, I’m not only interested in new/social media, but am interested in traditional media as well. Successful companies use a mix of media and I don’t advocate abandoning traditional. Change is hitting us so rapidly, not only the changes in how consumers are spending their time (Facebook, Twitter) but the economic downturn has also changed business and consumer buying behavior.
This was the first day of Oracle Open World for me and I was impressed with the show. I saw a lot of integration with Sun for a solid hardware/software combination. It reminds me that things could go back to the old IBM model where one vendor owns the hardware and the software. In the CRM sessions, I can see that robust new Web 2.0 functionality is well within reach. Through extension, mobile capabilities were demonstrated, including lightweight customized mobile interfaces, complete with SMS messaging and Facebook posting. More tomorrow…
I’m back and blogging again. It’s like working out, sometimes you get busy and fall out of the habit. In this case I got out of the habit after moving to a new data center as customers are demanding greater uptime for serving podcasts and video podcasts. We migrated everything starting last fall and I didn’t get to fixing my blog for a while.
Lots of new things going on. I’ve been speaking at conferences, specifically Social Media 2007 in Atlanta and Chicago. Now I’m speaking at PR Online Convergence 2007 on May 16 – 18 in Hollywood, CA. If all goes well, we will have podcast highlights from this conference available at www.newmediacurrents.com. There are also some podcasts from the Web 2.0 conference April 15 – 18 in San Francisco that are being edited and will be up soon – subject matter is corporate use of new media, including an interview with Robert Scoble. I also obtained permission to record a great conference track featuring P&G, Cisco, BEA, Social Text, and Intel where they talk specifically about how social media is being used in their organizations.