Just what you have been waiting for, a real world comparison of Twitter and Facebook. Which do you think provides better ROI for large marketers? I interviewed the social media strategist in charge of Oracle’s Twitter and Facebook programs and he has some surprising answers. Check the podcast at New Media Currents for details.
We just published a podcasts talking about how Salesforce.com uses online video to improve brand loyalty and increase sales.
http://www.newmediacurrents.com/10_NMC_10.13.09.mp3
It’s always great to see a case study of someone who is using the technology, talking about numbers and speaking openly about their practices. Podcast features the head of the video group as he talks about how they produce video, YouTube integration, and techniques to get the most bang for the buck. In the next day or two, we’ll be publishing a podcast with the person who heads up Oracle’s Facebook and Twitter initiatives. Check back regularly with New Media Currents.