Communicating With Online Video
A friend forwarded me an interesting article on using video to show impatient prospects what your company does. This article points out and I underscore the fact that just as in any medium, one must be very clear, concise and creative with video. I work with a lot of tech companies and frequently run across marketing techies who think because their camera records with the latest technology, that their video is going to be great. Often times these folks turn out a home made video that looks like it was shot by a teenager.