John Houghton's New Media Blog

This was the first day of Oracle Open World for me and I was impressed with the show. I saw a lot of integration with Sun for a solid hardware/software combination. It reminds me that things could go back to the old IBM model where one vendor owns the hardware and the software. In the CRM sessions, I can see that robust new Web 2.0 functionality is well within reach. Through extension, mobile capabilities were demonstrated, including lightweight customized mobile interfaces, complete with SMS messaging and Facebook posting. More tomorrow…

I’m interested to see how Oracle and it’s associates are embracing Web 2.0. If I find interesting stories, I’ll be blogging or podcasting, (check http://www.newmediacurrents.com) depending on what is most appropriate. Follow at #mediaman827.

A friend forwarded me an interesting article on using video to show impatient prospects what your company does. This article points out and I underscore the fact that just as in any medium, one must be very clear, concise and creative with video. I work with a lot of tech companies and frequently run across marketing techies who think because their camera records with the latest technology, that their video is going to be great. Often times these folks turn out a home made video that looks like it was shot by a teenager.

http://www.techcrunch.com/2009/10/11/the-underutilized-power-of-the-video-demo-to-explain-what-the-hell-you-actually-do/