Online Video Builds Brand
Monday, June 2nd, 2008Interactive websites carry more impact and get better response than those that are not interactive. This, according to a study published in Science Daily, May 27, 2008. The use of video on websites was tested and found to have a large impact on outcomes. Users “are likely to buy into whatever is being advocated” if the site is interactive as such sites “shape positive perceptions.”
http://www.sciencedaily.com/releases/2008/05/080526000349.htm
This confirms something that we’ve known. Video on websites is effective at making emotional connections and that helps build brand. Source of the study is the Penn State Media Lab.