John Houghton's New Media Blog

In this new media world the ways of getting noticed as an advertiser (and an individual) have changed and that was nicely summed up in today’s Wall Street Journal article, “How to Be a Star in a YouTube World.” The first header in the article is “Be Consistent,” in other words, release your content consistently. A lot of companies want to try out new media such as podcasting and video podcasting and expect big returns after one or two episodes, but a lot of new media establishes itself over time. You can’t expect to be popular after one or two blog posts, nor can you have a large following after one or two podcasts. If you release weekly, you must stick to it; monthly, that’s not as frequent but you may see results in 9 months. If you release episodes daily, you’ll grow quickly, but make sure you have a staff to support you.

The article also exhorts us to “Act Like a Pro” and advises against “amateur” production values but that “the most popular material is definitely more polished than the rest of the pack.” Programs need to be well produced, thought out in advance, and depending on the subject matter, they require a lot of research.