Online Strategy Becomes More Critical
Thursday, September 7th, 2006It used to be all about TV media strategy but with the recent shift to online media consumption habits, companies are placing increasing emphasis in online strategy. If you snooze you lose is what Viacom is learning as YouTube and myspace eat MTV’s lunch (Viacom owns MTV). Lack of online strategy and erosion to new media has prompted the firing of Viacom’s CEO, Tom Freston. This is just one of the many consequences we will see as advertising dollars follow consumers online.