Comments on: Outdoor Advertising Still Ahead of Internet Advertising http://johnhoughton.com/2006/08/28/outdoor-advertising-still-ahead-of-internet-advertising/ New Media blog with news and commentary from John Houghton. Tue, 06 Jan 2009 13:48:47 +0000 http://wordpress.org/?v=2.1 By: Jonathan Barnard http://johnhoughton.com/2006/08/28/outdoor-advertising-still-ahead-of-internet-advertising/#comment-2 Jonathan Barnard Wed, 30 Aug 2006 21:52:05 +0000 http://johnhoughton.com/2006/08/28/outdoor-advertising-still-ahead-of-internet-advertising/#comment-2 The ad market is indeed catching up, and very quickly too. Our <a href="http://www.zenithoptimedia.com/gff/pdf/Adspend%20forecasts%20July%202006.pdf" rel="nofollow">latest research</a> shows that internet adspend is due to match outdoor this year, and leave it well behind next year. Also note that the US is further ahead than most markets (though it's not the furthest ahead) - we expect internet adspend to be twice the size of outdoor adspend in the US this year. The ad market is indeed catching up, and very quickly too. Our <a href="http://www.zenithoptimedia.com/gff/pdf/Adspend%20forecasts%20July%202006.pdf" rel="nofollow">latest research</a> shows that internet adspend is due to match outdoor this year, and leave it well behind next year.

Also note that the US is further ahead than most markets (though it’s not the furthest ahead) - we expect internet adspend to be twice the size of outdoor adspend in the US this year.

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