Outdoor Advertising Still Ahead of Internet Advertising
Some of you may already know this, but I didn’t quite realize that outdoor advertising is still ahead of internet advertising. TV spend is still about six times larger than outdoor but is growing much slower. According to the Wall Street Journal and ZenithOptimedia, last year’s worldwide outdoor advertising spend was $23.2 billion, up 6.1% from the year earlier, while spending on TV ads was $146.8 billion, up 3.8%, and internet advertising was at $18.1 billion, up 28.77% from the previous year. The ad buying market still has a lot of catching up to do since a lot of the folks I know spend more time on the internet than they do watching TV or being in the vicinity of an outdoor ad. That being said, I see a big market for LCD outdoor advertising.