Online Video Taking Off
As if it wasn’t already big, thanks to YouTube and friends, video is increasingly getting traction. According to Media Metrix, which measures such things, YouTube broke into the Media Metrix Top 50 for the first time, “debuting at number 40 with 16 million visitors, a 20 percent increase versus June.” I’ve noticed this trend in my own company - big demand for video.
According to Jack Flanagan of Media Metrix, “the trends we’re witnessing indicate that online video is emerging from its infancy and entering the mainstream. Many publishers and advertisers are responding to this trend, which means advertising dollars will continue to migrate online where consumers can be targeted with efficiency.”
As for how I like to consume content, YouTube is a bit cumbersome. In my company I get paid to survey the market and I can’t waste time doing so. I can traverse more content more quickly with other engines. I like Google Video because if I like something I can download it to my video iPod fairly seamlessly and in the correct format. I can also watch Charlie Rose at full length and without advertising. Apparently Yahoo has the most user adoption with video, however, with Yahoo you cannot download in mpeg-4 format for the iPod. Only windows media player or flash.