Online Ad Spend versus Traditional
It’s amazing to me that despite the amount of time consumers spend online, only 4% of corporate ad budgets go to online advertising (versus traditional, such as TV). I’ll do some research, but it seems that certain demographics, such as 18 -24, are spending more time online than they are watching TV. What’s the take away? The take away is that online and new media advertising is unexploited territory. Those companies that are smart and willing to take risks in new media could see big returns.