John Houghton’s New Media Blog

August 10, 2006

Growth Of Podcasting

Filed under: Uncategorized — John @ 5:40 am

I must say that I’m very pleased with the uptake in podcasting by the general public and the number of new podcasts.  My company focuses on corporate podcasting.

I just spent the last two days listening to about 250 B2B podcasts and I’m very happy to see the quality of the content is now much improved from last year.  This year it seems like there were two waves of innovation.  One wave of new podcasts started in February of this year (2006) and many of those only lasted for a few months, but then again in June a lot of new podcasts started and they are still publishing.

In order to do my survey of podcasts, I used podfeed.net because it is a lot easier to quickly get to new content and listen for a few minutes rather than the minute or whatever that iTunes gives you.  Also, iTunes has organized and formatted display of a lot of their better content but made it harder to find the less popular podcasts.  That’s good for the general public because it needed to be cleaned up, but bad for me in my exercise.

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